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Now that you’ve created a YouTube marketing channel for your video marketing strategy, it’s time to move on to the next step: how to get subscribers on YouTube. Growing your channel is essential if you want your videos to be seen – and your message heard. The only way to do that is to gain YouTube subscribers. But how do you get more...
While press releases may no longer be the primary method for distributing company news in our modern society, they are still incredibly powerful marketing tools that you should take advantage of. Whether you want to promote an event, stimulate conversation about your company, or send a message to the public about noteworthy company devel...
You don’t need us to tell you that the COVID-19 pandemic has thrown up more than a couple of obstacles when it comes to the workplace.The UK government announced the latest lockdown on 4 January 2021, with Prime Minister Boris Johnson hinting at the time that the middle of February would be the earliest he would consider lifting some of the re...
Advertising could really be much more than an evil. Online ads can be useful when they are relevant, which suggests contextualization and personalization.Brand use contextual targeting to attract users and place them at the heart of their marketing – be it through display targeting, or promoting certain pieces of content or products ...
With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. The Explore page recommends posts it predicts a user would like based on other posts they’ve looked at in the past. It also shows categories of posts like fashion, architecture, and food. Instagram said more than 50% of a...
If you’re not already using voice search, you’ve definitely seen the commercials on TV.Each day, more people are using voice search-equipped smartphone apps and digital assistants (like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and Google Assistant) to handle simple tasks, get answers to questions and more — at home, on the road or whe...
Email marketing has long been one of the most powerful digital marketing channels available to brands looking to maximize their revenue and connect with leads and customers. But recently, a new player has entered the space: text message, or SMS, marketing. Many marketers have found themselves scratching their heads on how to not only inco...
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User experience (UX) design is what makes your product usable and useful to your audience – and it can’t exist without UX writing.A good UX writer knows that...
At Power Digital Marketing, we know how difficult it is to build a high converting landing page for your business and industry vertical, but with these five best practices we hope we can get you started on the right foot towards a higher conversion rate and lead generation. Now there are more than just five landing page best practices, but tod...
